Thank You for taking the time to take ‘em off ladies and fly‘em high for Join The Journey! 

October is breast cancer awareness month! Join The Journey teamed up with Rochester Ford, Rochester Mazda, Rochester Toyota Scion, 102.5 The Fox and Lesmeister Hot Air Balloons for “Bras For A Cause”! 

On Saturday October 4th you could see bras flying high for breast cancer over Rochester Toyota. In 2013 we collected close to 9000 bras from donations to help our local breast cancer organization Join The Journey. This years event included fun for the entire family with food, refreshments and activities and hot air balloon ride giveaway.For every bra donated Rochester Motor Cars donated money to Join the Journey to help our local women.

You may have noticed the pink bins at Rochester Ford, Rochester Mazda, Rochester Toyota Scion, Rochester Service on Second, Quick Lane of Rochester, Rochester Toyota Service, Rochester Clearance Center, Both Whistle Binkie's locations north and on the lake, Roscoe's Ribs, Rochester Family YMCA, Silhouette Shoppe, Rochester Pet and Country Store and 102.5 The Fox! Thanks for everyone's support and kindness. See you next year!